Product Innovation Agency | Creative Product Claims Agency

Winning Ideas and Claims

We specialise in helping fast-moving consumer-goods companies to develop and identify a more robust pipeline of winning ideas for new product concepts, together with stronger and more compelling claims.

To develop and identify a pipeline of winning concepts and claims, we use our 5-step "insights driven" Zip-Zap approach that identifies "deeper insights with potential", and these insights are then used to inspire creative thinking linked to specific needs and pain-points.

Projects are supported by our team of Insight Agents, Trend Scouts, Creative Facilitators, Creative Agents, Copy Writers, Pack Designers, together with online consumer panels to identify concepts and claims with greatest potential.

Concept and claims development is supported by Zip-Zap Ideas®, our agile online innovation platform that is used to capture "early insights and ideas" (the ZIP), before we refine and screen leading ideas with target consumers (the ZAP). Check out the movie to see our work in action.

More of What We Do

Winning Ideas and Claims

We help leading brands develop winning ideas and claims with a focused insights-driven approach, supported by Trend Scouts, Creative Agents, Copy Editors and Zip-Zap Ideas®.

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2. How To Find Deeper Trends And Insights

Finding Deeper Insights and Trends

Our team of Insight Agents and Trend Scouts use a variety of techniques to gather, refine and identify deeper insights and trends that are linked to agreed innovation objectives.

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Ideation Hothouse™ Workshops

Our Ideation Hothouse™ workshops inspire cross-functional teams to generate and develop new ideas with support from artists, creative agents and target consumers.

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Zip-Zap Ideas® Agile Innovation

Zip-Zap Ideas® is our agile online collaboration tool with advanced features to help innovation teams quickly build and identify winning ideas against a specific business challenge.

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Fast-Track Insight Brainstorming

We use Zip-Zap Ideas® to run fast-track insight brainstorming projects to quickly identify fresh insights that can be used to inspire winning innovation.

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Consumer Innovation Labs™

We run 1-day Consumer Innovation Labs™ with Creative-Thinking Consumers to refine and develop ideas and concepts linked to agreed insights and innovation objectives.

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Online Brainstorming Workshops

Designed for virtual teams, we run fun and interactive online brainstorming workshops using Zip-Zap Ideas® and Zoom®, as we inspire teams to generate and evaluate early Ideas.

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Creative Agents and Copy Writers

Our team of Creative Agents and Copy Writers help leading brands to develop and refine new ideas, claims and concepts prior to fastSCREEN™ concept testing.

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Zip-Zap Ideas® Testing

We use our Zip-Zap Ideas® platform for fast and cost-effective way to screen insights, mini-concepts and claims with target consumers in key global markets.

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Innovation and Facilitation Training

Our innovation and creative facilitation training is now delivered via our new modular online program of 3-hour interactive courses, or our high energy 1-day workshops.

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