We help leading brands to generate and identify winning product concepts, and more compelling product claims, that can be used to drive innovation and business growth.
Our focused, creative and collaborative insights-driven "Zip-Zap approach" has delivered outstanding results for companies such as Johnson & Johnson, Unilever, PepsiCo, Beiersdorf, Bayer, The Body Shop, Reckitt Benckiser and Samsung.
All projects are supported by our team of Creative Agents, Trend Scouts, Creative Facilitators, Copy Editors, Artists and online consumer panels. All insights, ideas and claims are captured and evaluated with our agile innovation platform, Zip-Zap Ideas®.