This short video shows how we use our Zip-Zap Ideas® platform for a faster and more cost-effective way of screening "leading ideas" with target consumers and key stakeholders.
Available in all major markets, they are normally run overnight to screen between 24 and 48 mini-concepts that appear in random order. The same idea can be tested in multiple markets and against multiple profiles.
Our Zip-Zap panels can be combined with Hothouse™ workshops, giving delegates full access to voting results and consumer comments within 12 hours. Copywriting and translation support are available as required.