Zip-Zap Ideas® is our NEW, free and easy-to-use online brainstorming tool that will transform the way you create and share ideas with your wider team. It also provides a smart way to identify the winning ideas that have the greatest potential for your business. Set up your own Zip-Zap Ideas® project linked to a specific innovation challenge, and invite your colleagues to share their early ideas (ZIP). Then refine and evaluate leading ideas with your target audience, including potential consumers and customers (ZAP). Watch the short video and get in touch if you want more information about our free trial workshops. Enquire now »
More of What We Do
We run global idea generation projects for leading consumer brands using a focused, creative and consumer-driven approach. Our team of creative agents have run over 500 innovation projects to create winning ideas for new products and claims.
Our powerful online collaboration system helps cross-functional, global and regional teams to share, refine and identify winning insights and ideas linked to agreed innovation objectives with the option of input and feedback from your target consumers.
Our team of creative agents use a variety of techniques to help innovation teams gather, refine, identify and focus on fresh consumer insights and trends that have the greatest potential to develop new ideas. We call these deeper insights, "winSIGHTS™.
We run high-energy Innovation Hothouse™ brainstorming workshops for leading brands. Working together with our creative agents and target consumers we co-create new product ideas and claims, or brainstorm ways to step change sales activation.
Our 1-day Consumer Innovation Labs™ help teams to generate or refine existing ideas. Working closely with creative-thinking consumers, your teams will be inspired to co-create and refine ideas linked to leading insights and agreed innovation objectives.
Our fastSCREEN™ panels provide a fast and cost-effective way of screening leading insights, ideas and claims with target consumers in key markets. Designed to follow a brainstorming workshop, fastSCREEN™ helps identify the winning concepts to take further.
Our experienced team of creative workshop facilitators run facilitation skills training with leading global brands. Our most popular course is a 3 day “train the trainer” course to give delegates the skills to better facilitate innovation workshops themselves.
Zip-Zap Ideas® - for idea sharing made simple. Our new and free online brainstorming tool makes idea collaboration with cross functional teams faster and easier. It also provides a more effective way to identify the winning ideas that have the greatest potential.
Ideas First® are a specialist creativity and product innovation agency. We are passionate about helping our clients develop innovative new ideas and concepts that are truly creative, stand out from the crowd, and that drive business growth. Click on the link to find out more about what we do and how we help leading brands to generate winning insights and ideas.
Want to Generate Winning Ideas to Grow your Business?
Contact us and we will explain our approach and the different tools that we use.