Most brands we work with have many insights about their consumers or customers, but the real challenge is to identify and focus on the insights that have greatest potential to drive winning innovation. We call these insights "winSIGHTS™. Take a look at this short movie to see an example of our collaborative approach to how we gather, refine and identify the winSIGHTS™ that can be used to develop winning product ideas or to step-change in-store marketing activation. This includes looking at existing information with a fresh pair of eyes and sharing insights using our virtualHOTHOUSE® online innovation system. To find out more, take a look at our Top Tips for Fresh Consumer Insights. Enquire now »
We also offer innovation and creativity skills training, covering creative facilitation and different techniques that you can use to maximise the creative talents of your team. And if you need support writing concepts, we have a great team of copywriters and artists who would love to help refine your leading ideas.
Want to Generate Winning Ideas to Grow your Business?
Contact us and we will explain our approach and the different tools that we use.