Our fastSCREEN™ consumer panels are a fast and cost-effective way of screening leading insights, ideas and concepts with target consumers in key markets. The approach is designed to gather further consumer feedback and to help identify the winning concepts to take forward for final pre-launch evaluation e.g. BASES concept screening. A total of 20 to 40 mini concepts are randomly presented to consumers, including at least 2 benchmarks. Consumers are given 20-30 minutes to complete the task either directly online or in local "hall tests". Results are available in 24 hours to highlight the top 6-8 mini-concepts with greatest potential. Copywriting, artist and translation services are available as required. Watch the vimeo clip to see how it works.
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We also offer innovation and creativity skills training, covering creative facilitation and different techniques that you can use to maximise the creative talents of your team. And if you need support writing concepts, we have a great team of copywriters and artists who would love to help refine your leading ideas.
Want to Generate Winning Ideas to Grow your Business?
Contact us and we will explain our approach and the different tools that we use.