Fast-Track Insight Brainstorming

We use Zip-Zap Ideas® to run fast-track insight brainstorming projects that help innovation teams to quickly identify fresh insights that can be used to inspire winning innovation.

For agile innovation projects, we use Zip-Zap Ideas® for a fast-track way of gathering and identifying deeper insights that be used to drive winning innovation.  This work is supported by our team of Insight Agents and Trend Scouts who look to revisit "old research" with a fresh pair of eyes.

We also run quick social media listening tasks, to track relevant discussions on forums, blogs or competitive reviews.  This is combined with insight brainstorming workshops and online insight sharing sessions, as we work with larger innovation teams to merge, refine and agree the insights with most potential.

Zip-Zap Ideas® is also used to quickly "test" leading insights with key stakeholders and online consumer panels. Play the video to see more.

More of What We Do

1. How To Generate Winning Claims (1)

Winning Ideas and Claims

We help leading brands develop winning ideas and claims with a focused insights-driven approach, supported by Trend Scouts, Creative Agents, Copy Editors and Zip-Zap Ideas®.

2. How To Find Deeper Trends And Insights

Finding Deeper Insights and Trends

Our team of Insight Agents and Trend Scouts use a variety of techniques to gather, refine and identify deeper insights and trends that are linked to agreed innovation objectives.

3. Concept Development Workshops

Consumer Innovation Labs™

We run 1-day Consumer Innovation Labs™ with Creative-Thinking Consumers to refine and develop ideas and concepts linked to agreed insights and innovation objectives.

4. Virtual Brainstorming Workshop

Online Brainstorming Workshops

Designed for virtual teams, we run fun and interactive online brainstorming workshops using Zip-Zap Ideas® and Zoom®, as we inspire teams to generate and evaluate early Ideas.

5. Creative Agents And Copy Writers

Creative Agents and Copy Editors

Our team of Creative Agents and Copy Editors help leading brands to develop and refine new ideas, claims and concepts prior to fastSCREEN™ concept testing.

6. Fastscreen Concept Testing

fastSCREEN™ Concept Testing

Our fastSCREEN™ panels use Zip-Zap Ideas®, for fast and cost-effective way to screen insights, mini-concepts and claims with target consumers in key global markets.

7. Ideation Workshops

Ideas Hothouse™ Workshops

Our Hothouse™ workshops inspire cross-functional teams to generate and develop new ideas with support from artists, creative agents and target consumers.

8. Insight Braintsorming Workshop

Fast-Track Insight Brainstorming

We use Zip-Zap Ideas® to run fast-track insight brainstorming projects to quickly identify fresh insights that can be used to inspire winning innovation.

9. Creative Facilitation Training

Creative Facilitation Training

Our creative facilitation training provides delegates with skills, confidence and a "tool-kit" to step-change how they can inspire their own teams to develop new and stronger ideas.

91. Online Brainstoming In Six Steps

Zip-Zap Ideas® Virtual Innovation

Zip-Zap Ideas® is our smart online brainstorming tool that provides a fast and effective way for teams to develop and evaluate new insights and concepts with target consumers.