For agile innovation projects, we use Zip-Zap Ideas® for a fast-track way of gathering and identifying deeper insights that be used to drive winning innovation. This work is supported by our team of Insight Agents and Trend Scouts who look to revisit "old research" with a fresh pair of eyes.
We also run quick social media listening tasks, to track relevant discussions on forums, blogs or competitive reviews. This is combined with insight brainstorming workshops and online insight sharing sessions, as we work with larger innovation teams to merge, refine and agree the insights with most potential.
Zip-Zap Ideas® is also used to quickly "test" leading insights with key stakeholders and online consumer panels. Play the video to see more.