Most brands we work with have many insights about their consumers, but the real challenge is to identify and focus on the insights and trends that have greatest potential to drive winning innovation. We call these insights "winSIGHTS™. Watch this short movie to see how our collaborative approach to gathering, refining and identifying the winSIGHTS™ can be used to develop winning product ideas or to step-change in-store marketing activation. This includes using trend scouts and looking at existing information with a fresh pair of eyes. All our work is shared online using our virtualHOTHOUSE® innovation system. Find out more with our Top Tips for Fresh Consumer Insights. Enquire now »
More of What We Do
We develop winning ideas by using a focused and insights-driven approach that is supported by our team of Trend Scouts, Creative Agents, Copy Editors, and online collaboration tools.
Our team Insight Agents and Trend Scouts use a variety of techniques to gather, refine and identify deeper insights and trends that are linked to agreed innovation objectives.
We run Hothouse™ workshops to inspire cross-functional teams to think in new ways and to generate new ideas with support from artists, creative agents and target consumers.
Zip-Zap Ideas® is a new and simple online brainstorming tool that provides innovation teams with a faster and more effective way to share and evaluate new ideas with a wider audience.
We run 1-day Consumer Innovation Labs™ to engage creative-thinking consumers to refine existing concepts, or to develop fresh new ideas linked to leading consumer insights.
Our creative facilitation training is highly interactive and provides delegates with the skills, confidence and a "tool-kit" to step-change the way they plan and run innovation projects.
Our fastSCREEN™ consumer panels provide a fast and cost-effective way to screen leading insights, mini-concepts and claims with target consumers in key global markets.
virtualHOTHOUSE® is our powerful online collaboration platform that is used to gather, refine and identify fresh insights and trends linked to focused innovation objectives.
In addition to running innovation consultancy projects world-wide, Ideas First® now offers our leading clients the option to buy and use Zip-Zap Ideas®, our new online collaboration software. Zip-Zap Ideas® provides innovation teams with a faster and more effective way to share and evaluate new ideas linked to an agreed innovation objective. The software comes with creativity training and ongoing support. Contact us to arrange a demo or visit options for Zip-Zap Ideas®.
Want to Generate Winning Ideas to Grow your Business?
Contact us and we will explain our approach and the different tools that we use.