Most brands we work with have lots of insights about their business, but the real challenge is to identify and focus on the insights and trends that have greatest potential to drive winning innovation. We call these insights "winSIGHTS™.

The short video above outlines our approach in action, and how we use Zip-Zap Ideas® to gather, refine and identify insights with greatest potential.

Our team of Trend Scouts and Insight Agents can enhance this approach, capturing new insights from Social Media Listening, revisiting "old data" with fresh eyes, or from consumer closeness work. Leading insights can be evaluated with online consumer panels.