Finding Deeper Insights and Trends

Our team Insight Agents and Trend Scouts use a variety of techniques to gather, refine and identify deeper insights and trends that are linked to agreed innovation objectives.

Most brands we work with have lots of insights about their business, but the real challenge is to identify and focus on the insights and trends that have greatest potential to drive winning innovation. We call these insights "winSIGHTS™.

The short video above outlines our approach in action, and how we use Zip-Zap Ideas® to gather, refine and identify insights with greatest potential.

Our team of Trend Scouts and Insight Agents can enhance this approach, capturing new insights from Social Media Listening, revisiting "old data" with fresh eyes, or from consumer closeness work. Leading insights can be evaluated with online consumer panels.

More of What We Do

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Finding Deeper Insights and Trends

Our team of Insight Agents and Trend Scouts use a variety of techniques to gather, refine and identify deeper insights and trends that are linked to agreed innovation objectives.

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Winning Ideas and Claims

We develop winning ideas and claims by using a focused and insights-driven approach that is supported by our team of Trend Scouts, Creative Agents, Copy Editors, and our online collaboration tools.

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Zip-Zap Ideas® Virtual Innovation

Zip-Zap Ideas® is our smart online brainstorming tool that provides a fast and effective way for teams to develop and evaluate new insights and concepts with target consumers.

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Online Brainstorming Workshops

Designed for virtual teams, we run fun and interactive online brainstorming workshops using Zip-Zap Ideas® and Zoom®, as we inspire teams to generate and evaluate early Ideas.

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Fast Online Concept Testing

We use Zip-Zap Ideas® for a fast and cost-effective way of testing leading insights, mini-concepts and claims with target consumers in key global markets.

Concept Development Workshops

Consumer Innovation Labs™

We run 1-day Consumer Innovation Labs™ to engage creative-thinking consumers to refine existing concepts, or to develop fresh new ideas linked to leading consumer insights.

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Ideas Hothouse™ Workshops

Our Hothouse™ workshops inspire cross-functional teams to generate and develop new ideas with support from artists, creative agents and target consumers.

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Creative Facilitation Training

Our creative facilitation training provides delegates with skills, confidence and a "tool-kit" to step-change how they can inspire their own teams to develop new and stronger ideas.