Our Creative Agents bring fresh thinking to a project and they can be used to kick-start idea generation tasks. They generate early ideas by focusing on agreed insights, combined with different out-of-the-box thinking techniques.
Copy Writers group and refine early ideas into different themes, and develop leading ideas using a short mini-concept format. This helps to highlight the key benefit and claim, and ensures that the ideas is linked to the core insight.
All ideas and editing work is captured using Zip-Zap Ideas®, and the platform is also used to capture fast consumer feedback with our overnight panels. Watch the video to see more.