Consumer Innovation Labs™

Our 1-day Consumer Innovation Labs™ are run with Creative-Thinking Consumers to refine existing ideas and concepts, or to develop fresh new ideas linked to agreed insights and objectives. Watch the video to find out more.

Our 1-day Consumer Innovation Labs™ are run with Creative-Thinking Consumers to refine and co-create ideas and concepts linked to agreed innovation objectives and insights.

They can also be used to “kick-start” ideation projects with fresh thinking, to generate early ideas inspired by key insights combined with some out-of-the-box thinking games. 

Since January 2020, all our Consumer Innovation Labs™ have been run with Zip-Zap Ideas®, our smart online collaboration tool that provides a faster and more effective way for teams to share and evaluate new ideas linked to a specific innovation challenge.

 

More of What We Do

1. How To Generate Winning Claims (1)

Winning Ideas and Claims

We help leading brands develop winning ideas and claims with a focused insights-driven approach, supported by Trend Scouts, Creative Agents, Copy Editors and Zip-Zap Ideas®.

2. How To Find Deeper Trends And Insights

Finding Deeper Insights and Trends

Our team of Insight Agents and Trend Scouts use a variety of techniques to gather, refine and identify deeper insights and trends that are linked to agreed innovation objectives.

91. Online Brainstoming In Six Steps

Zip-Zap Ideas® Agile Innovation

Zip-Zap Ideas® is our agile online collaboration tool with advanced features to help innovation teams quickly build and identify winning ideas against a specific business challenge.

3. Concept Development Workshops

Consumer Innovation Labs™

We run 1-day Consumer Innovation Labs™ with Creative-Thinking Consumers to refine and develop ideas and concepts linked to agreed insights and innovation objectives.

4. Virtual Brainstorming Workshop

Online Brainstorming Workshops

Designed for virtual teams, we run fun and interactive online brainstorming workshops using Zip-Zap Ideas® and Zoom®, as we inspire teams to generate and evaluate early Ideas.

5. Creative Agents And Copy Writers

Creative Agents and Copy Editors

Our team of Creative Agents and Copy Editors help leading brands to develop and refine new ideas, claims and concepts prior to fastSCREEN™ concept testing.

6. Fastscreen Concept Testing

fastSCREEN™ Concept Testing

Our fastSCREEN™ panels use Zip-Zap Ideas®, for fast and cost-effective way to screen insights, mini-concepts and claims with target consumers in key global markets.

7. Ideation Workshops

Ideation Hothouse™ Workshops

Our Ideation Hothouse™ workshops inspire cross-functional teams to generate and develop new ideas with support from artists, creative agents and target consumers.

8. Insight Braintsorming Workshop

Fast-Track Insight Brainstorming

We use Zip-Zap Ideas® to run fast-track insight brainstorming projects to quickly identify fresh insights that can be used to inspire winning innovation.

9. Creative Facilitation Training

Creative Facilitation Training

Our creative facilitation training provides delegates with skills, confidence and a "tool-kit" to step-change how they can inspire their own teams to develop new and stronger ideas.