More of What We Do
We run global idea generation projects for leading consumer brands using a focused, creative and consumer-driven approach. Our team of creative agents have run over 500 innovation projects to create winning ideas for new products and claims.
Our team of creative agents use a variety of techniques to help innovation teams gather, refine, identify and focus on fresh consumer insights and trends that have the greatest potential to develop new ideas. We call these deeper insights, "winSIGHTS™.
We run high-energy Innovation Hothouse™ brainstorming workshops for leading brands. Working together with our creative agents and target consumers we co-create new product ideas and claims, or brainstorm ways to step change sales activation.
Zip-Zap Ideas® - for idea sharing made simple. Our new and free online brainstorming tool makes idea collaboration with cross functional teams faster and easier. It also provides a more effective way to identify the winning ideas that have the greatest potential.
Our powerful online collaboration system helps cross-functional, global and regional teams to share, refine and identify winning insights and ideas linked to agreed innovation objectives with the option of input and feedback from your target consumers.
Our 1-day Consumer Innovation Labs™ help teams to generate or refine existing ideas. Working closely with creative-thinking consumers, your teams will be inspired to co-create and refine ideas linked to leading insights and agreed innovation objectives.
Our fastSCREEN™ panels provide a fast and cost-effective way of screening leading insights, ideas and claims with target consumers in key markets. Designed to follow a brainstorming workshop, fastSCREEN™ helps identify the winning concepts to take further.
Our experienced team of creative workshop facilitators run facilitation skills training with leading global brands. Our most popular course is a 3 day “train the trainer” course to give delegates the skills to better facilitate innovation workshops themselves.
In addition to Hothouse™ events, virtualHOTHOUSE® sessions or Creative Hothouse™ facilitation training, we offer a range of other programs and services to help innovation teams generate and identify new ideas or claims to drive business growth. This includes Insight Booster™ projects to gather fresh insights linked to specific business opportunities, or our Consumer Innovation Labs™ where we develop new ideas with creative thinking consumers and our team of creative agents, artists and concept copy writers. And to help identify ideas with the greatest market potential, we offer idea and concept screening in all leading markets with our new fastSCREEN™ Tool. All our programs are supported by our powerful online virtualHOTHOUSE® innovation system. Please contact us to find out more or to set up a short demo meeting.
Want to Generate Winning Ideas to Grow your Business?
Contact us and we will explain our approach and the different tools that we use.