virtualHOTHOUSE® is a powerful online brainstorming and idea collaboration tool, designed to capture insights and the creative thinking of innovation teams and consumers in different locations. It supports our approach to winning innovation. First, it captures, refines and identifies leading consumer insights. Second, using leading insights, it generates, refines and identifies winning ideas. Extra support is available via our network of creative agents, copy-editors, and fastSCREEN™ consumer panels.