Ideas to Drive Business Growth
virtualHOTHOUSE® is a powerful, collaborative, online brainstorming tool that helps innovation teams capture, refine and identify winning insights and ideas to drive business growth. Launched in 2009, it has been used by 56 leading brands, with 5000+ delegates and creative agents in 68 countries. Version 4.0 was released in 2017 with a fresh user experience; new features for insight and idea sharing; and updates to fastSCREEN™ consumer evaluation. Watch the movie and read below for more information.
Different Project Options
Better Creative Collaboration
online brainstorming to maximise the creative talents of innovation teams and target consumers in multiple locations – the power of minds for winning innovation.
Focused Innovation Roadmap
use the system to support a more focused approach to "front-end" innovation, to generate and identify a pipeline of winning ideas to drive business growth.
a fast and effective way of screening leading insights and ideas with target consumers in key markets, with optional support from our team of copy editors.
capture, refine and evaluate new insights from customer and consumer closeness research with insightsBOX®, combined with optional support from our team of insight agents.
Winning Product Ideas and Claims
brainstorm ideas and claims with virtual innovation teams using ideasBOX™, plus Hothouse™ workshops with creative agents and creative-thinking consumers.
A Powerful Innovation Database
use the tool to capture outputs from past and future innovation projects to help build a powerful innovation database of insights and ideas for your business.
"94% of users agreed the virtualHOTHOUSE® process generates ideas that will drive business growth."
To Register or to Find Out More about virtualHOTHOUSE®
Contact us and we will be happy to set up and share an online demonstration