Once you have identified a potential innovation objective and different “innovation pillars”, check back with your brand and business objectives - this will help you to define an innovation strategy that is even more focused. Don’t get bogged down with data - get some early consumer feedback on initial ideas linked to each of the innovation pillars. Good luck and do get in touch if you want another perspective on the objectives that you have selected for your project.
Ideas First® are a specialist creativity and product innovation agency. We are passionate about helping our clients develop innovative new ideas and concepts that are truly creative, stand out from the crowd, and that drive business growth.
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