The top tips above summarise how we encourage people to capture and refine ideas at our workshops so that they are written in a more compelling way. Delegates are taught concept writing techniques so their ideas stand out from the crowd. It is also the format we use for mini-concept screening, helping consumers to quickly review and select 3 or 4 “preferred ideas” from a list of 12 to 20. It is also vital that ideas are translated well into local language. Get in touch if you would like more help and information about how to write great ideas.
Ideas First® are a specialist creativity and product innovation agency. We are passionate about helping our clients develop innovative new ideas and concepts that are truly creative, stand out from the crowd, and that drive business growth.
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