In addition to top tips listed above, it is important to merge and refine insights from range of different sources. Don't just rely on the voices and words of a few consumers from one or two focus groups. You may also want to consider running "Insight Brainstorming" sessions with Creative-Thinking Consumers - so long as everyone knows you are looking for insights and not ideas. Please get in touch if you want to know more about some of the different techniques that we use or our Insights virtualHOTHOUSE® process.
Ideas First® are a specialist creativity and product innovation agency. We are passionate about helping our clients develop innovative new ideas and concepts that are truly creative, stand out from the crowd, and that drive business growth.
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