In addition to the Top Tips listed above, you may also want to use other insight gathering techniques. For example, simple observational work can provide a great way of understanding how people are really behaving. You many also want to consider running "insight brainstorming" sessions with Creative-Thinking Consumers - so long as everyone knows you are looking for insights and not ideas. Please get in touch if you want to know more about some of the different techniques that we use to get great consumer insights.
Ideas First® are a specialist consumer closeness and product innovation agency. We are passionate about helping our clients find great consumer insights and develop innovative new ideas and concepts that are truly creative, stand out from the crowd, and that drive business growth.
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