In addition to the above Top Tips on concept screening, when testing ideas, look to assess the appeal with different consumer profiles across different markets. For example, most projects we run involve final idea screening in 3 markets with 100-200 consumers in each market. Leading ideas are then progressed to final concept testing. Please get in touch to find out more about our fast concept screening.
Ideas First® are a specialist creativity and product innovation agency. We are passionate about helping our clients develop innovative new ideas and concepts that are truly creative, stand out from the crowd, and that drive business growth.
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