In addition to the above Top Tips, do remember to take the time to get the consumers relaxed and comfortable, and be honest and open about who you are and the process that you are following. Think carefully about the environment for the session although it doesn’t have to take place in a focus group room. Get in touch if you want to know more about when and where to use consumer closeness sessions as part of an innovation project.
Ideas First® are a specialist creativity and product innovation agency. We are passionate about helping our clients develop innovative new ideas and concepts that are truly creative, stand out from the crowd, and that drive business growth.
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