In addition to the above Top Tips, do remember that pre-planning and preparation is absolutely essential to a successful brainstorming workshop. This includes having a clearly defined innovation objective and buy-in from key stakeholders; running pre-workshop consumer closeness sessions to gather relevant and deeper insights; asking delegates to conduct pre-workshop tasks to get into the minds of the target consumer; gathering competitor ideas and claims; getting the latest and relevant technology stimulus from your R&D teams. Please get in touch if you would like more help and information in running innovation workshops for your business.
Ideas First® are a specialist creativity and product innovation agency. We are passionate about helping our clients develop innovative new ideas and concepts that are truly creative, stand out from the crowd, and that drive business growth.
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