Michael is our "Chief Ideas Guru" with over 30 years of branding and innovation experience from P&G, PwC and J&J. He founded Ideas First® in 2000 and is passionate about helping companies generate new ideas to drive growth.

Fiona runs our network of Trend Scouts and Creative Agents for all our projects.  She also manages our "insight deep-dives", where we revisit available data sources with fresh eyes or run online depth interviews with target consumers.

Nina is one of our Global Trend Scouts and Creative Agents, using our Zip-Zap Ideas® platform to share deeper insights and key trends.  Based in Germany, she has over 20 years of insight experience across a wide range of industries.

Hugh has worked with us for over 15 years and is a leading management impact coach. He supports our creative facilitation training with Zip-Zap Ideas®, helping to coach and guide delegates to maximise their creative potential.

Carlos supports our team of Insight Agents and Copy Editors with a specific focus on Brazil and Latin America. He helps track Social Media sites and online forums, capturing insights and trends on a range of categories.

Sue is one of our Global Trend Scouts and a Creative Agent with Zip-Zap Ideas®. She studied in Oxford, is fluent in Spanish and English, and has over 20 years of rich marketing innovation experience from the food and drinks industry. 

Tracy is an experienced advertising copywriter and story teller, who supports our copy writing work with a specific focus on refining insights, concepts and claims prior to consumer screening with our Zip-Zap Ideas® platform.

Julie is based in LA and has worked with Ideas First® for over 15 years as one of our leading Creative Agents. She is also a Copy Editor who helps to refine leading concepts prior to online consumer screening with Zip-Zap Ideas®

Philip is our social media specialist who provides support to our team of Insight Agents and Trend Scouts in using different social media platforms to capture fresh insights and trends linked to specific innovation objectives.

Jenni has over 10 years of rich copy writing experience, including work in the fashion industry.  She is a new member of our creative writing team helping to refine insights, concepts and claims prior to consumer testing with Zip-Zap Ideas®.

Peter is part of our Creative Writing Team, helping develop and refine concepts prior to online testing with Zip-Zap Ideas®. He is also an experienced facilitator, and has developed and run international sales training programs for Samsung.

Elena is based in India and supports our global team with Zip-Zap Ideas® as a Creative Agent and Trend Scout. She is also a great workshop facilitator, with over 20 years of consultancy experience with leading international companies.

Gus is our amazing Hothouse™ workshop artist. He can also support our team of our copy-editors to refine and visualise finished ideas and concepts e.g. ahead of our fastSCREEN™ panels or final BASES concept testing.

Andy has been an associate with Ideas First® for 10 years and has over 30 years of deep experience in retail innovation.  He supports our team as a Creative Facilitator, and has worked on our projects with J&J and Samsung.