Michael is our "Chief Ideas Guru" and founder of Ideas First®.  He has over 30 years of experience of helping leading brands to generate and identify fresh insights, compelling claims, and winning concepts for new products or services.

Fiona runs our network of Trend Scouts and Creative Agents for all our projects.  She also manages our "insight deep-dives", where we revisit available data sources with fresh eyes or run online depth interviews with target consumers.

Catherine is part of Creative Agent network, generating and sharing new ideas with our Zip-Zap Ideas® platform. She has over 20 years of rich sales and marketing experience from her work for leading FMCG and software brands.

Nina is one of our Global Trend Scouts and Creative Agents, using our Zip-Zap Ideas® platform to share deeper insights and key trends.  Based in Germany, she has over 20 years of insight experience across a wide range of industries.

Sue is one of our Global Trend Scouts and a Creative Agent with Zip-Zap Ideas®. She studied in Oxford, is fluent in Spanish and English, and has over 20 years of rich marketing innovation experience from the food and drinks industry. 

Tracy is an experienced advertising copywriter and story teller, who supports our copy writing work with a specific focus on refining insights, concepts and claims prior to consumer screening with our Zip-Zap Ideas® platform.

Michelle is a leading packaging designer with over 25 years of experience from her work for companies such as Unilever and Diageo. She quickly turns early ideas into visuals that are used for consumer testing with Zip-Zap Ideas®.

Clare is a creative graphic designer with over 20 years of experience for leading FMCG brands. She provides key support on our claims innovation projects, developing on-pack design options for the winning claims that are identified.

Hugh has worked with us for over 15 years and is a leading management impact coach. He supports our creative facilitation training with Zip-Zap Ideas®, helping to coach and guide delegates to maximise their creative potential.

Anne is a highly experienced packaging designer.  Her main focus is to support our claims innovation work, developing on-pack design layouts for winning claims identified following evaluation with our Zip-Zap Ideas® platform.

Julie is based in LA and has worked with Ideas First® for over 15 years as one of our leading Creative Agents. She is also a Copy Editor who helps to refine leading concepts prior to online consumer screening with Zip-Zap Ideas®

Carlos supports our team of Insight Agents and Copy Editors with a specific focus on Brazil and Latin America. He helps track Social Media sites and online forums, capturing insights and trends on a range of categories.

Philip is our social media specialist who provides support to our team of Insight Agents and Trend Scouts in using different social media platforms to capture fresh insights and trends linked to specific innovation objectives.

Peter is part of our Creative Writing Team, helping develop and refine concepts prior to online testing with Zip-Zap Ideas®. He is also an experienced facilitator, and has developed and run international sales training programs for Samsung.