This is such a fun TV ad to highlight a new service idea for a more comfortable night’s sleep, with the competitive claim of the "biggest flat bed in business class". The use of humour is very compelling and distinctive, with an "inferred benefit" that you will wake up looking younger. The different models and overall imagery supports the "cool credentials" of the Virgin brand versus their more traditional competitors. Other features are also highlighted e.g. white sheets; taxi service etc.

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