Ideas We Like

Virgin Atlantic®

The Idea

An old idea that we still love and a great example of a compelling product proposition with very few words.  Virgin claims that you can "get your beauty sleep in the biggest flat bed in business", with the inferred benefits that you will wake up looking younger and that you will fly with cooler people than other business carriers.

Why we like it

This is such a fun TV ad to highlight a new service idea for a more comfortable night’s sleep, with the competitive claim of the "biggest flat bed in business class". The use of humour is very compelling and distinctive, with an "inferred benefit" that you will wake up looking younger. The different models and overall imagery supports the "cool credentials" of the Virgin brand versus their more traditional competitors. Other features are also highlighted e.g. white sheets; taxi service etc.



Ideas First® are a new product ideas agency based in the UK. We are passionate about helping our clients develop innovative new ideas and concepts that are truly creative, stand out from the crowd, and that drive business growth.  Click on the link to find out more about what we do and how we help leading brands to generate winning insights and ideas.

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