An old idea that we still love and a great example of a compelling product proposition with very few words. Virgin claims that you can "get your beauty sleep in the biggest flat bed in business", with the inferred benefits that you will wake up looking younger and that you will fly with cooler people than other business carriers.
Why we like it
This is such a fun TV ad to highlight a new service idea for a more comfortable night’s sleep, with the competitive claim of the "biggest flat bed in business class". The use of humour is very compelling and distinctive, with an "inferred benefit" that you will wake up looking younger. The different models and overall imagery supports the "cool credentials" of the Virgin brand versus their more traditional competitors. Other features are also highlighted e.g. white sheets; taxi service etc.
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