GSK, or rather Haleon, are so consistent with their product claims for Sensodyne.  The latest product communicates the claim of a product that "can actually repair the sensitive part of the tooth" in order to "enjoy drinking ice cold drinks without the worry". The credibility of the claim is supported by the endorsement from the dentist and the strong product demo. In addition, we like the link of the claim to a simple and overlooked consumer insight....that people with sensitive teeth struggle to enjoy cold drinks.  

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