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Lynx® Africa

The Idea

LYNX's Africa is the UK's #1 fragrance, and now holds GOAT status - the greatest fragrance of all time! We've sold +400 million LYNX Africa Bad Boys and then some. With our Africa Bodyspray, you get 48 hours of Lynx's high-definition, G.O.A.T. squeezed mandarin and sandalwood fragrance combo. LYNX Africa Bodyspray gives you 48 hours of odour protection with our revolutionary dual-action odour-busting zinc technology, keeping you smelling awesome and feeling chill, all day

Why we like it

It's an irreverent and cheeky claim that stands out, with fun that's associated with the lynx brand equity. The brand team have also been brave to not only take the "goat" idea onto TV, but also with limited edition on-pack designs that seek to connect with the brand's Gen Z target audience.  The only challenge....what comes next after the GOAT?

Looking for new claims for your own brand or business?  Read one of our blog posts on how we help leading brands to generate winning claims.

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