We love this new range as it successfully taps into the ever-rising demand for beauty products that are both ethically and environmentally aware. The unusual, beautiful fragrances used in the range are all responsibly sourced, vegan and not tested on animals and the products contain no controversial ingredients such as parabens, silicone or dyes. Unilever don’t claim to have got it completely right yet, but they are making huge efforts to reduce waste and have given careful thought to ingredients, product packaging and social partnerships. We think they have successfully created a brand with strong natural and sustainability credential that many other brands are still striving to achieve.
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