Ideas We Like

Love Beauty and Planet

The Idea

A new, eco-friendly, hair and body care range from Unilever that was launched in Summer 2018. The range is produced with one aim in mind - to make you more beautiful and give a little love to the planet. The products are all created with responsibly sourced, natural ingredients, the bottles are made from 100% recycled plastic and the innovative new hair conditioner uses ‘fast-rinse technology’ to save on water.  

Why we like it

We love this new range as it successfully taps into the ever-rising demand for beauty products that are both ethically and environmentally aware. The unusual, beautiful fragrances used in the range are all responsibly sourced, vegan and not tested on animals and the products contain no controversial ingredients such as parabens, silicone or dyes. Unilever don’t claim to have got it completely right yet, but they are making huge efforts to reduce waste and have given careful thought to ingredients, product packaging and social partnerships. We think they have successfully created a brand with strong natural and sustainability credential that many other brands are still striving to achieve.

 

 

Ideas First® are a specialist creativity and product innovation agency. We are passionate about helping our clients develop innovative product ideas and claims that stand out from the crowd and that drive business growth.  Click on the link to find out more about what we do and how we help leading brands to generate winning insights and ideas.

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