Lenor Unstoppables

The Idea

Lenor Unstoppables delivers a whoosh of unstoppable freshness!  Just add to your wash for a whoosh of freshness that lasts and lasts and lasts.  Clothes and even socks are still smelling fresh at the end of the day. For 8 hours of non-stop freshness.

 

Why we like it

Strange as it may seem, this is one of our favourite TV ads of 2024.....for it's simplicity and how it "stands out" from the crowd.  We particularly like the "whoosh of unstoppable freshness" claim and how this is executed in the fun TV execution, combined with a product name that supports the claim.  They have even added a torture test insight....in that the freshness even works on socks!

Looking for new claims and inspiration for your own business?  Take a look at how we help leading brands to generate winning insights and ideas.

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