We love ideas old and new, and this is one of Innocents® original TV campaigns with a great example of how a compelling and insightful product claim can help a brand stand out from the crow. "Need a bit more fruit in your life? We squeeze lots and lots of fresh fruit into our cartons. Because, like us, you are probably good at eating crisps and sweets, but a bit rubbish at eating fresh fruit. Innocent® Smoothies - nothing but nothing but fruit."