Ideas We Like

Hyunda Maroon

The Idea

Don't worry about a thing!  A very clever and simple ad, with a world cup theme, that highlights two auto protection features of the Hyunda Maroon. The first feature shows the safe exit access feature for rear car doors, and the second shows the automated braking system.  And all set to a version of Bob Marley's wonderful song, "Don't Worry About a Thing".  

Why we like it

A simple story that is focused on protection with a clear target audience of the young family.   We also like the way that the features are highlighted without the need for a voice over...the freeze frame and the music adds to the drama, and keeps the viewer engaged.  



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