Product Innovation Business | Great Marketing Ideas

Hugo Boss

The Idea

Take a look at this video showing international sailor, Alex Thompson, doing an amazing stunt for Hugo Boss. The stunt combines Alex's "passion" for kite surfing and sailing. He chases after his yacht on his kite surfer, catches a rope and then flies behind the racing yacht attached to the top of the mast. The rope is then released and Alex then lands on the water without blinking an eye.

Why we like it

This is a fantastic "PR idea" that promotes great values for Hugo Boss, increasing desirability for their suits and sun glasses. Hugh Boss have also found an exceptional role in Alex Thompson, the international sailor who recently finished second in the Vendee Globe around-the-world sailing race. In terms of results, in our opinion this "stunt" is even more impressive than his 2014 "mast walk", which apparently generated over 1 million views on You Tube and 25 million views on Facebook.

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