Ideas We Like

Amazon Alexa

The Idea

A really very funny TV ad from Amazon that communicates the potentially indispensable benefits of the Alexa digital assistant across a range of different usage scenarios, when the "real Alexa" has lost her voice. The ad was aired during the 2018 Super Bowl and combines a series of celebrity Alexa cameo voice replacements including Gordon Ramsay, Rebel Wilson, Cardi B and Sir Anthony Hopkins. 

Why we like it

We love this clever and creative TV execution that demonstrates Alexa's range of insightful usage occasions. It also demonstrates Amazon's confidence as leaders in this category, against tough competition from Google and Apple's equivalent digital home assistant tools.  In the latest results, Amazon continues to dominate smart speaker sales and they are still ahead in linking Alexa with a range of gadgets from flushable loos to smart kitchen apps. 



Ideas First® are specialists in innovation consulting. We are passionate about helping our clients develop innovative new ideas and concepts that are truly creative, stand out from the crowd, and that drive business growth.  Click on the link to find out more about what we do and how we help leading brands to generate winning insights and ideas.


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