We appreciate that women's sanitary products is not the most exciting product or idea to be talking about.  However, this idea and advert is straight from the P&G play book of how to create and communicate a winning product concept...with simple and strong advertising in just 16 seconds.  The idea is based on a clear insight that, although is not unique, is delivered well with links to daily commuting.  The claim is strong and links well to the insight, supported by the classic P&G product demo and a well made TV ad.

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