Ideas We Like

Adidas® Boost™

The Idea

A totally new running shoe made with BOOST™ energy capsules that are proven to boost your energy and boost your running performance. Sole made with thousands of BOOST™ energy capsules that provide more energy return than any other running shoe. Combined with Techfit™ fabric for greater comfort and stability. Running will never be the same. 

Why we like it

In a highly competitive market, dominated by two brands, Adidas have used a new technology with a compelling claim to stand out. The TV ad uses a great visual to highlight the core benefits of the new shoe. And after 18 months, online sources indicate that the shoe has delivered on its claims, used by runners who have won over 100 races and by Dennis Kimetto who “Uses the Energy Return of BOOST” to run the fastest marathon of all-time.



Ideas First® are specialise in the product innovation business. We are passionate about helping our clients develop innovative new ideas and concepts that are truly creative, stand out from the crowd, and that drive business growth.  Click on the link to find out more about what we do and how we help leading brands to generate winning insights and ideas.

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