Adidas® Boost™ Running Shoes

The Idea

A totally new running shoe made with BOOST™ energy capsules that are proven to boost your energy and boost your running performance. Sole made with thousands of BOOST™ energy capsules that provide more energy return than any other running shoe. Combined with Techfit™ fabric for greater comfort and stability. Running will never be the same. 

Why we like it

A great case study of how a brand has used a compelling claim and name to stand out for the crowd.  In a highly competitive market, dominated by two brands, Adidas broke the mould. The TV ad uses a great visual to highlight the core benefits of the new shoe. And after 18 months, online sources showed that the shoe has delivered on its claims, used by runners who have won over 100 races and by Dennis Kimetto who “Uses the Energy Return of BOOST” to run the fastest marathon of all-time.

Looking for new claims for your own brand or business?  Read one of our blog posts on how we help leading brands to generate winning claims.

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