As a specialist creativity and innovation agency, we are passionate about helping leading brands to develop new ideas that are consumer compelling and drive business growth. Take a look at some examples of "winning ideas" that we have pulled together, some are old and some are new. Read the idea, watch the TV ad and discover why we like them.
An idea straight from the P&G play book of how to create and communicate a strong product concept...with simple advertising in just 16 seconds.
Watch one of our favourite TV ads of 2024 for its simplicity and how it "stands out" from the crowd with a strong and winning claim.
Red Bull "Gives You Wings" is a great example of an ownable claim, that has been consistently used since the the brand was launched in 1992.
Nytol One-A-Night is a clinically proven sleep aid that helps you drift off, sleep soundly and wake up refreshed after a full nights sleep.
Gillette is a brand that continues to innovate, both in incremental and bigger steps. This idea is routed in a strong insight that a hot shave delivers a superior shave
A new claim from Sensodyne, that deeply repairs the sensitive part of the tooth so you can now enjoy ice cold drinks!
New Fairy Max Power not only cleans pans four times faster than a regular washing up liquid, it also cleans effectively in cold water to help you save 50% of energy costs when washing up.
Kelloggs Bran Flakes - Hello Happy Guts. Fuels a happier gut for a healthier you. Made with superior wheat fibre and one bowl provides one third of your daily fibre intake.
The EDGE® Pro makes your smart phone an integral part of your workstation, for remote working and home office. It's described as a game-changer for productivity.
The #1 fragrance that now holds GOAT status - the greatest fragrance of all time! With 48 hours of Lynx's high-definition protection.
Innocent® Smoothies. Need a bit more fruit in your life? Like us, you are probably good at eating crisps and sweets, but a bit rubbish at eating fresh fruit. Nothing but nothing but fruit....
The first shoe for girls with 5 interchangable heels to suit your mood and style. Available in a variety of styles and colours. Wear them as flats during the day to office, add a taller heel...
The new Johnson’s Softwash® is our softest ever formula and guaranteed for even more cuddles. In fact, the extra softness ingredients that we have added leave baby skin so soft...
A new toothpaste that can actually repair the sensitive part of the tooth. Totally different from any other toothpaste. Advanced Novomin formula works on the sensitive part of the tooth...
The new eco-friendly, hair and body care range from Unilever is produced with one aim in mind: to make you more beautiful and give a little love to the planet.
A simple product and a fun TV ad.....that goes to show, that some great ideas are simple and often overlooked. They keep things simple and communicate the no fuss benefits of the product.
A new game-changing idea from Logitech. After "5 years of development" they have created the "Human Track Ball" - that lets you control your computer with your whole body .
A totally new running shoe made with BOOST™ energy capsules that are proven to boost your energy and boost your running performance. Sole made with thousands of BOOST™ energy capsules...
A new daily moisturiser that is clinically proven to make your skin appear 10 years younger. With daily use, crows-feet wrinkles can be reduced by 7 years, and minus 12 years...
Take a look at this amazing "PR idea" that promotes great values for the Hugo Boss brand, increasing desirability for their suits and sun glasses.
Get your beauty sleep in the biggest flat bed in business class, with the inferred benefits that you will wake up looking younger and that you will fly with cooler people than other business carriers...
New Olay Total Effects Feather Weight SPF 15 fights 7 signs of ageing with one lightweight quick absorbing non-sticky moisturiser. It also provides an SPF 15 and an UV-A protection....
BMW doesn't make sports cars, they don't make SUVs or luxury saloons, they only make one thing - the ultimate driving machine.
An old favourite that we still love. The beautifully designed Samsung TV, created to look like a piece of art when not in use.