Mobile Phone Retail Innovation

Project Overview

We have run over 100 marketing activation projects for leading retailers world-wide, using our Shopper Hothouse™ approach where new ideas and solutions are driven by key insights from target shoppers.  One of our most recent projects was for a leading global electronics brand, who needed to develop and identify new retail innovation solutions that could be rolled out in  ALL key international markets.

Our main challenge was to run the project in a way that gained inputs and alignment from a diverse global innovation team of 112 delegates in 22 countries world-wide.  A project that was truly the "United Nations of innovation" and a great test for our skills of running cross-cultural workshops and virtual ideation sessions with our online innovation platforms.

Our Approach

The project was run in three stages.  In stage one, we set up and ran a collaborative insight sharing process using our online tools, virtualHOTHOUSE® and insightsBOX®.  Over 300 "early insights" were shared by the global team covering different innovation pillars from retail display to in-store training.  These early insights were then themed and refined by our team of copy editors, producing a final list of 60 insights that were then re-evaluated by the global team to identify the leading "winSIGHTS" to take forward to stage 2.  

Stage two was driven by 4 Ideation Hothouse™ workshops held at a Global Retail Innovation conference in South Korea with over 100 delegates.  Each Hothouse™ workshop was run by one of our creative facilitators who encouraged creative thinking linked to leading insights, combined with other creative thinking exercises. All ideas were captured and refined using our online innovation platform that is now the basis of Zip-Zap Ideas®. 

In the final stage, leading retail ideas were grouped into different themes and refined by our team of copy editors.  A total of 40 leading mini-concepts were then evaluated by the global team in over 50 markets.  This evaluation work identified 6 winning ideas that we then developed into full and final concepts, with drawings from our artists.  This work was then concluded with a number of "Action Planning Workshops" in South Korea, where leading concepts were further refined and developed into detailed action plans.


The project produced over 400 early insights and ideas that were all captured using our online platforms.  Refined insights and ideas were then evaluated to identify insights and ideas with greatest potential.  From this work, the project identified "six ideas" that were developed into full concepts and detailed action plans for in-store launch and testing in key markets.

"A highly successful project that engaged the creative talents of a large global team. It combined a clear strategic focus with fresh out-of-the-box thinking, to produce 6 winning concepts that are being progressed in key global markets." Global VP Retail Innovation

More Case Studies

Depositphotos 214914556 Xl 2015 Copy

Creativity and Innovation Training

We have run 8 Hothouse™ Champions courses in Asia, Europe and Latin America for a leading international company.  The challenge was to provide individuals with a creative facilitation toolkit that they can deploy with their own innovation teams, to encourage more creative out-of-the-box thinking.

Depositphotos 10169829 L 2015

Personal Care Claims Innovation

Developing winning claims can step-change the appeal and perception of a brand or product.  This is an example of how we ran three claims innovation projects for global FMCG company, with each project being run over a period of 10-14 weeks using our Zip-Zap Ideas® approach.

Depositphotos 25293855 S

Health Care Product Innovation

Global product innovation project for a leading international health care company with a project team based in Europe, North America and Latin America.  The challenge was to develop and identify compelling product concepts for a fast growing OTC and prescription driven category.

Consumer Electronics.jpg

Mobile Phone Retail Innovation

Developing and identifying winning retail activation ideas for a leading electronics brand, that engaged a global innovation team of 112 delegates in 22 countries world-wide, with cross-cultural workshops and virtual ideation sessions.

Depositphotos 91424032 Xl 2015

Innovation for Home Care Appliances

A virtual innovation project for a global home care appliances brand, to quickly identify winning product concepts and claims. Supported by our team of Creative Agents and Zip-Zap Ideas®, final concepts were refined and tested with target consumers in Germany, Mexico and the USA.

Depositphotos 107071194 L 2015

Fast Concept Testing in Fashion

How we used Zip-Zap Ideas® with a global fashion shoe brand to develop, refine and test new shoe designs that have greatest consumer appeal. The work involved 4 different projects over a period of 9 months, to refine and test over 150 different concepts with more than 3,000 consumers in key global markets.

IMG 4932

Soft Drinks Consumer Co-Creation

How we used a team of 15 Creative-Thinking consumers to develop new ideas and concepts for a large European drinks brand. All concepts were captured and refined using Zip-Zap Ideas® before wider online evaluation with 200 target consumers, to identify leading concepts with the greatest potential.

Depositphotos 158361602 S 2019

Global Eye Care Innovation

A concept development project run over 8 weeks using Zip-Zap Ideas®. The online project engaged a global innovation team of over 60 delegates in 10 markets, who worked in small break-out teams to evaluate, refine and identify winning ideas to drive future growth in the Eye Care category.

fast food.jpg

Fast Food Product Innovation

A European chain of fast food restaurants wanted some fresh thinking to generate and identify new menu options....a tasty challenge! The project was driven by a Hothouse™ workshop and online idea sharing with 32 company delegates and 10 creative agents. A total of 8 "winning ideas" were progressed into production and further testing.

Depositphotos 63793833 L 2015

Health Care Retail Innovation

Working for one of the UK’s leading chain of supermarkets, we used Zip-Zap Ideas® and our Shopper Hothouse™ process to QUICKLY generate a pipeline of new and compelling activation ideas in the health and wellness, with fast feedback from target shoppers.