Health Care Retail Innovation

Project Overview

Shopper Hothouse™ is our retail innovation process that has now been used on over 100 projects with leading retailers world-wide, helping them to develop and identify new ideas and concepts that are used to drive growth in key categories. 

Our most recent project was for one of the UK’s leading chain of supermarkets.  We were challenged by the Shopper Innovation Team to support an agile process to QUICKLY generate, develop and identify a pipeline of new and compelling activation ideas in the health and wellness categories, with fast feedback from target shoppers.

Our Approach

This project was driven by our "high energy" 2-day Shopper Hothouse™ workshop methodology, that was used to generate and refine new ideas to drive growth in the Health and Wellness category. We brought together sales and marketing teams, with their key retail partners, to jointly generate new ideas and agree growth action plans.

Initially we worked with the category teams to define clear objectives and innovation pillars. Relevant shopper insights were gathered and evaluated using our Zip-Zap Ideas® platform prior to the main Hothouse™ workshop. 

On day 1 of the workshop, the teams generated new ideas linked to leading insights and other stimulus. All ideas were captured and refined using Zip-Zap Ideas® prior to overnight-evaluation with a panel of 200 pre-screened target shoppers.

On the second day teams used Zip-Zap Ideas® to immediately review results and comments from the over-night shopper panel.  Leading ideas were then selected and refined, together with draft action plans for all of the leading ideas, including plans for idea development and in-store testing.

Results

The Hothouse™ approach can be used to deliver fast results, developing ideas and reaching agreement to plans that could take months. This project was successful in quickly obtaining joint agreement to leading concepts and action plans that had the most potential to grow the business. Leading ideas were rolled out in test stores store within six months to identify the activity that had greatest impact on the business.

"The Shopper Hothouse™ is a fast and very effective way of building new retail activation ideas in collaboration with our key retail customers" Head of Sales

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Fast Food Product Innovation

A European chain of fast food restaurants wanted some fresh thinking to generate and identify new menu options....a tasty challenge! The project was driven by a Hothouse™ workshop and online idea sharing with 32 company delegates and 10 creative agents. A total of 8 "winning ideas" were progressed into production and further testing.

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Health Care Retail Innovation

Working for one of the UK’s leading chain of supermarkets, we used Zip-Zap Ideas® and our Shopper Hothouse™ process to QUICKLY generate a pipeline of new and compelling activation ideas in the health and wellness, with fast feedback from target shoppers.

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Zip-Zap Creative Facilitation Training

We have run 8 Hothouse™ Champions courses in Asia, Europe and Latin America for a leading international company.  The challenge was to provide individuals with a creative facilitation toolkit that they can deploy with their own innovation teams, to encourage more creative out-of-the-box thinking.