Health Care Retail Innovation

Project Overview

Shopper Hothouse™ is our retail innovation process that has now been used on over 100 projects with leading retailers world-wide, helping them to develop and identify new ideas and concepts that are used to drive growth in key categories. 

Our most recent project was for one of the UK’s leading chain of supermarkets.  We were challenged by the Shopper Innovation Team to support an agile process to QUICKLY generate, develop and identify a pipeline of new and compelling activation ideas in the health and wellness categories, with fast feedback from target shoppers.

Our Approach

This project was driven by our "high energy" 2-day Shopper Hothouse™ workshop methodology, that was used to generate and refine new ideas to drive growth in the Health and Wellness category. We brought together sales and marketing teams, with their key retail partners, to jointly generate new ideas and agree growth action plans.

Initially we worked with the category teams to define clear objectives and innovation pillars. Relevant shopper insights were gathered and evaluated using our Zip-Zap Ideas® platform prior to the main Hothouse™ workshop. 

On day 1 of the workshop, the teams generated new ideas linked to leading insights and other stimulus. All ideas were captured and refined using Zip-Zap Ideas® prior to overnight-evaluation with a panel of 200 pre-screened target shoppers.

On the second day teams used Zip-Zap Ideas® to immediately review results and comments from the over-night shopper panel.  Leading ideas were then selected and refined, together with draft action plans for all of the leading ideas, including plans for idea development and in-store testing.


The Hothouse™ approach can be used to deliver fast results, developing ideas and reaching agreement to plans that could take months. This project was successful in quickly obtaining joint agreement to leading concepts and action plans that had the most potential to grow the business. Leading ideas were rolled out in test stores store within six months to identify the activity that had greatest impact on the business.

"The Shopper Hothouse™ is a fast and very effective way of building new retail activation ideas in collaboration with our key retail customers" Head of Sales

More Case Studies

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Creativity and Innovation Training

We have run 8 Hothouse™ Champions courses in Asia, Europe and Latin America for a leading international company.  The challenge was to provide individuals with a creative facilitation toolkit that they can deploy with their own innovation teams, to encourage more creative out-of-the-box thinking.

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Personal Care Claims Innovation

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Health Care Product Innovation

Global product innovation project for a leading international health care company with a project team based in Europe, North America and Latin America.  The challenge was to develop and identify compelling product concepts for a fast growing OTC and prescription driven category.

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Mobile Phone Retail Innovation

Developing and identifying winning retail activation ideas for a leading electronics brand, that engaged a global innovation team of 112 delegates in 22 countries world-wide, with cross-cultural workshops and virtual ideation sessions.

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Innovation for Home Care Appliances

A virtual innovation project for a global home care appliances brand, to quickly identify winning product concepts and claims. Supported by our team of Creative Agents and Zip-Zap Ideas®, final concepts were refined and tested with target consumers in Germany, Mexico and the USA.

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Fast Concept Testing in Fashion

How we used Zip-Zap Ideas® with a global fashion shoe brand to develop, refine and test new shoe designs that have greatest consumer appeal. The work involved 4 different projects over a period of 9 months, to refine and test over 150 different concepts with more than 3,000 consumers in key global markets.

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Soft Drinks Consumer Co-Creation

How we used a team of 15 Creative-Thinking consumers to develop new ideas and concepts for a large European drinks brand. All concepts were captured and refined using Zip-Zap Ideas® before wider online evaluation with 200 target consumers, to identify leading concepts with the greatest potential.

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Global Eye Care Innovation

A concept development project run over 8 weeks using Zip-Zap Ideas®. The online project engaged a global innovation team of over 60 delegates in 10 markets, who worked in small break-out teams to evaluate, refine and identify winning ideas to drive future growth in the Eye Care category.

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Fast Food Product Innovation

A European chain of fast food restaurants wanted some fresh thinking to generate and identify new menu options....a tasty challenge! The project was driven by a Hothouse™ workshop and online idea sharing with 32 company delegates and 10 creative agents. A total of 8 "winning ideas" were progressed into production and further testing.

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Health Care Retail Innovation

Working for one of the UK’s leading chain of supermarkets, we used Zip-Zap Ideas® and our Shopper Hothouse™ process to QUICKLY generate a pipeline of new and compelling activation ideas in the health and wellness, with fast feedback from target shoppers.