Fast Food Product Innovation

Project Overview

We were asked to help this global restaurant chain’s innovation team to generate, refine and identify a pipeline of new fast food concepts to drive business growth in key European markets. 

The team utilised our unique online virtualHOTHOUSE® system to review fresh insights and trends and these were then used as stimulus in an ideation workshop where new concepts were developed and refined.

At the end of the project, our fastSCREEN™ tool was used to identify which ideas had the strongest potential.

Our Approach

An 8-week project using our virtualHOTHOUSE® system combined with a 2-day Ideas Hothouse™ workshop with a cross-functional innovation team and extra online support from our team of creative agents.

Prior to the main Ideas Hothouse™ event, our insights team used insightsBOX® to capture insights and trends from “expert consumer interviews” and available research reports.

Leading insights and other stimulus material were then used product idea development at the Hothouse™ workshop and online with ideasBOX™. Our team of copy editors then helped to refine 48 leading product ideas that were evaluated by an online “customer panel” covering 10 markets.


The project produced 48 concepts linked to insights and trends within our online virtualHOTHOUSE® system.  Results from the internal online "customer panel" highlighted 8 concepts with "strong market potential".  Following this work, 16 concepts were tested in 5 markets across Europe and this highlighted 5 concepts above or matching the leading benchmark concept.  Winning ideas are now being rolled out with leading markets.

"We are really excited by the outputs of this project and it helped us to identify some new and winning concepts to take into the market. A very strong and creative process."

More Case Studies

Depositphotos 214914556 Xl 2015 Copy

Creativity and Innovation Training

We have run 8 Hothouse™ Champions courses in Asia, Europe and Latin America for a leading international company.  The challenge was to provide individuals with a creative facilitation toolkit that they can deploy with their own innovation teams, to encourage more creative out-of-the-box thinking.

Depositphotos 10169829 L 2015

Personal Care Claims Innovation

Developing winning claims can step-change the appeal and perception of a brand or product.  This is an example of how we ran three claims innovation projects for global FMCG company, with each project being run over a period of 10-14 weeks using our Zip-Zap Ideas® approach.

Depositphotos 25293855 S

Health Care Product Innovation

Global product innovation project for a leading international health care company with a project team based in Europe, North America and Latin America.  The challenge was to develop and identify compelling product concepts for a fast growing OTC and prescription driven category.

Consumer Electronics.jpg

Mobile Phone Retail Innovation

Developing and identifying winning retail activation ideas for a leading electronics brand, that engaged a global innovation team of 112 delegates in 22 countries world-wide, with cross-cultural workshops and virtual ideation sessions.

Depositphotos 91424032 Xl 2015

Innovation for Home Care Appliances

A virtual innovation project for a global home care appliances brand, to quickly identify winning product concepts and claims. Supported by our team of Creative Agents and Zip-Zap Ideas®, final concepts were refined and tested with target consumers in Germany, Mexico and the USA.

Depositphotos 107071194 L 2015

Fast Concept Testing in Fashion

How we used Zip-Zap Ideas® with a global fashion shoe brand to develop, refine and test new shoe designs that have greatest consumer appeal. The work involved 4 different projects over a period of 9 months, to refine and test over 150 different concepts with more than 3,000 consumers in key global markets.

IMG 4932

Soft Drinks Consumer Co-Creation

How we used a team of 15 Creative-Thinking consumers to develop new ideas and concepts for a large European drinks brand. All concepts were captured and refined using Zip-Zap Ideas® before wider online evaluation with 200 target consumers, to identify leading concepts with the greatest potential.

Depositphotos 158361602 S 2019

Global Eye Care Innovation

A concept development project run over 8 weeks using Zip-Zap Ideas®. The online project engaged a global innovation team of over 60 delegates in 10 markets, who worked in small break-out teams to evaluate, refine and identify winning ideas to drive future growth in the Eye Care category.

fast food.jpg

Fast Food Product Innovation

A European chain of fast food restaurants wanted some fresh thinking to generate and identify new menu options....a tasty challenge! The project was driven by a Hothouse™ workshop and online idea sharing with 32 company delegates and 10 creative agents. A total of 8 "winning ideas" were progressed into production and further testing.

Depositphotos 63793833 L 2015

Health Care Retail Innovation

Working for one of the UK’s leading chain of supermarkets, we used Zip-Zap Ideas® and our Shopper Hothouse™ process to QUICKLY generate a pipeline of new and compelling activation ideas in the health and wellness, with fast feedback from target shoppers.