Ideas and Product Innovation Case Studies

We are a specialist new ideas and product innovation agency that runs innovation projects for leading companies such as Johnson & Johnson, PepsiCo, Samsung, Mars, Beiersdorf and Danone. Take a look at the different case studies to get a feel for the different projects that we run, helping to innovation teams to generate winning ideas and drive new product innovation.  In all cases, we use a structured approach that focuses idea generation on key consumer insights. This is combined with tools and techniques that drives creative thinking with support from our team of creative facilitators, insight agents, trend scouts, artists and copywriters.  And for all projects, all insights and ideas are captured and evaluated using virtualHOTHOUSE®, our powerful online innovation system.