Ideas and Product Innovation Case Studies

We are a specialist new ideas and product innovation agency that helps leading companies and brands to generate and identify winning concepts or compelling new claims that will drive business growth.  We run projects with companies as Johnson & Johnson, Unilever, PepsiCo, Bayer, Samsung, Beiersdorf and Danone. The innovation case studies listed below provide an overview of the different ways that we work with virtual innovation teams and target consumers with Zip-Zap Ideas®, our powerful online innovation platform.   We use a structured and creative approach that focuses concept development and claim generation against key consumer and customer insights, combined with out-of-the-box thinking from our team of creative agents, trend scouts, artists and copywriters.