Our Blogs and Updates

Looking for better ways to be more creative with your teams?  Take a look at some of our monthly blog posts and "top-tips" on how to generate, refine and identify winning ideas and claims that will drive growth of your business. Get in touch if you want to know more.

Finding Insights to Inspire Creative Thinking

Monday, February 20, 2023

Insights To Inspire New Ideas

Finding Insights to Inspire Creative Thinking

Monday, February 20, 2023

Looking for deeper insights to inspire the development of new product concepts or compelling claims? This blog covers four simple techniques to consider.

Great Examples of Winning Claims

Monday, January 23, 2023

Great Claims

Great Examples of Winning Claims

Monday, January 23, 2023

A winning claim is a compelling and memorable promise you can make about a brand or a product's benefit, that grabs attention and drives trial.

Five Ways to Generate Winning Concepts

Tuesday, January 3, 2023

Winning Ideas 2023

Five Ways to Generate Winning Concepts

Tuesday, January 3, 2023

If you are looking for new concepts and ideas to grow or strengthen your business in 2023, take a look at five ways to help you achieve success.

Turning Fresh Insights into Winning Ideas

Wednesday, December 14, 2022

Insight To Idea

Turning Fresh Insights into Winning Ideas

Wednesday, December 14, 2022

Compelling new ideas are normally inspired by fresh and deep insights. But what's a good insight and how can they be used to inspire new ideas?

Our Six Best Idea Workshop Energisers

Wednesday, November 30, 2022

Energisers

Our Six Best Idea Workshop Energisers

Wednesday, November 30, 2022

When facilitating a creativity workshop, the "Ah Hah" of a big idea normally comes with the "Hah Hah Hah" when a team is energised and having fun.

Creative Facilitation for Chatter Box Charlie

Monday, November 14, 2022

16. Different Facilitation Styles (1)

Creative Facilitation for Chatter Box Charlie

Monday, November 14, 2022

You are a creative facilitator, but how do to you manage the team from "Chatter Box Charlie" to "Masterful Maria"? This blog covers a few techniques for five typical profiles.

How to Write More Compelling Claims

Monday, October 10, 2022

How To Write Better Claims (1)

How to Write More Compelling Claims

Monday, October 10, 2022

Organisations can transform the appeal of their brands and products by simply writing and testing claims that are more compelling and relevant to their target audience.

Defining the Focus for Winning Innovation

Tuesday, September 13, 2022

Product Innovation Focus

Defining the Focus for Winning Innovation

Tuesday, September 13, 2022

Thoughts and "top-tips" on how to define an objective that provides clear strategic focus for innovation, while inspiring the innovation team with insights that encourage deeper creative thinking.

Product Innovation Hothouse Workshops

Thursday, September 8, 2022

Product Innovation 2

Product Innovation Hothouse Workshops

Thursday, September 8, 2022

This short blog covers advice and five "top-tips" on how we run to more effective Product Innovation Hothouse workshops, to generate and refine stronger concepts for new products.

Six Hat Creative Facilitation

Thursday, August 18, 2022

Edward De Bono

Six Hat Creative Facilitation

Thursday, August 18, 2022

Edward De Bono's Six Hats provide a simple and effective way to support better creative facilitation, both in innovation workshops or when facilitating online brainstorming sessions with cross-functional teams.