Our Blogs and Updates

Looking for better ways to be more creative with your teams?  Take a look at some of our monthly blog posts and "top-tips" on how to generate, refine and identify winning ideas and claims that will drive growth of your business. Get in touch if you want to know more.

Six Simple Idea Generation Techniques

Wednesday, May 31, 2023

Simple Idea Generation Techniques

Six Simple Idea Generation Techniques

Wednesday, May 31, 2023

Check out these six super simple idea generation techniques that you can use to generate fresh ideas linked to agreed innovation objectives.

Key Elements of a Deeper Insight

Tuesday, April 25, 2023

Deeper Insights 3

Key Elements of a Deeper Insight

Tuesday, April 25, 2023

Looking to identify deeper insights that will inspire the creation of compelling new product concepts or claims? Consider the following five key elements.

Five Ways to Brainstorm Winning Claims

Thursday, March 23, 2023

Winning Claims

Five Ways to Brainstorm Winning Claims

Thursday, March 23, 2023

Brainstorming compelling new claims can step-change the appeal of an existing brand or business, and can also guide future R&D product development work.

Finding Insights to Inspire Creative Thinking

Monday, February 20, 2023

Insights To Inspire New Ideas

Finding Insights to Inspire Creative Thinking

Monday, February 20, 2023

Looking for deeper insights to inspire the development of new product concepts or compelling claims? This blog covers four simple techniques to consider.

Great Examples of Winning Claims

Monday, January 23, 2023

Great Claims

Great Examples of Winning Claims

Monday, January 23, 2023

A winning claim is a compelling and memorable promise you can make about a brand or a product's benefit, that grabs attention and drives trial.

Five Ways to Generate Winning Concepts

Tuesday, January 3, 2023

Winning Ideas 2023

Five Ways to Generate Winning Concepts

Tuesday, January 3, 2023

If you are looking for new concepts and ideas to grow or strengthen your business in 2023, take a look at five ways to help you achieve success.

Turning Fresh Insights into Winning Ideas

Wednesday, December 14, 2022

Insight To Idea

Turning Fresh Insights into Winning Ideas

Wednesday, December 14, 2022

Compelling new ideas are normally inspired by fresh and deep insights. But what's a good insight and how can they be used to inspire new ideas?

Our Six Best Idea Workshop Energisers

Wednesday, November 30, 2022

Energisers

Our Six Best Idea Workshop Energisers

Wednesday, November 30, 2022

When facilitating a creativity workshop, the "Ah Hah" of a big idea normally comes with the "Hah Hah Hah" when a team is energised and having fun.

Creative Facilitation for Chatter Box Charlie

Monday, November 14, 2022

16. Different Facilitation Styles (1)

Creative Facilitation for Chatter Box Charlie

Monday, November 14, 2022

You are a creative facilitator, but how do to you manage the team from "Chatter Box Charlie" to "Masterful Maria"? This blog covers a few techniques for five typical profiles.

How to Write More Compelling Claims

Monday, October 10, 2022

How To Write Better Claims (1)

How to Write More Compelling Claims

Monday, October 10, 2022

Organisations can transform the appeal of their brands and products by simply writing and testing claims that are more compelling and relevant to their target audience.