Our Blogs and Updates

Looking for better ways to be more creative with your teams?  Take a look at some of our blogs and "top-tips" on how to generate, refine and identify winning ideas and claims that will drive growth of your business. Get in touch if you want to know more.

Creative Facilitation for Chatter Box Charlie

Monday, October 17, 2022

16. Different Facilitation Styles (1)

Creative Facilitation for Chatter Box Charlie

Monday, October 17, 2022

You are a creative facilitator, but how do to you manage the team from "Chatter Box Charlie" to "Masterful Maria"? This blog covers a few techniques for five typical profiles.

How to Write More Compelling Claims

Monday, October 10, 2022

How To Write Better Claims (1)

How to Write More Compelling Claims

Monday, October 10, 2022

Organisations can transform the appeal of their brands and products by simply writing and testing claims that are more compelling and relevant to their target audience.

Defining the Focus for Winning Innovation

Tuesday, September 13, 2022

Product Innovation Focus

Defining the Focus for Winning Innovation

Tuesday, September 13, 2022

Thoughts and "top-tips" on how to define an objective that provides clear strategic focus for innovation, while inspiring the innovation team with insights that encourage deeper creative thinking.

Product Innovation Hothouse Workshops

Thursday, September 8, 2022

Product Innovation 2

Product Innovation Hothouse Workshops

Thursday, September 8, 2022

This short blog covers advice and five "top-tips" on how we run to more effective Product Innovation Hothouse workshops, to generate and refine stronger concepts for new products.

Six Hat Creative Facilitation

Thursday, August 18, 2022

Edward De Bono

Six Hat Creative Facilitation

Thursday, August 18, 2022

Edward De Bono's Six Hats provide a simple and effective way to support better creative facilitation, both in innovation workshops or when facilitating online brainstorming sessions with cross-functional teams.

Seven Secrets for More Creative Facilitation

Tuesday, August 2, 2022

Facilitation

Seven Secrets for More Creative Facilitation

Tuesday, August 2, 2022

Great facilitation is a critical factor for a successful team meeting, and it's especially important when facilitating a creative ideas workshop. This blog covers a few facilitation secrets to consider to help maximise out-of-the-box thinking.

Five Steps for Winning Product Innovation

Friday, July 15, 2022

Jumping 127X203

Five Steps for Winning Product Innovation

Friday, July 15, 2022

As a specialist product innovation agency, we help leading brands to generate and identify a pipeline of winning ideas, concept and claims that drive product development linked to agreed innovation objectives.

Culture for Winning Product Innovation

Thursday, July 7, 2022

Product Innovation

Culture for Winning Product Innovation

Thursday, July 7, 2022

How can you create the right culture that will drive a pipeline of winning product innovation within your team and organisation? This short blog is based in results from a Global Innovation Survey, with practical steps that you can take.

Our Ten Best Idea Generation Techniques

Monday, June 13, 2022

007 127 X 203

Our Ten Best Idea Generation Techniques

Monday, June 13, 2022

This short blog covers our ten best techniques that we use to help teams generate fresh ideas linked to agreed innovation objectives. The techniques can be used in creative workshops or for virtual brainstorming.

Zip-Zap Collaboration for Winning Ideas

Wednesday, June 8, 2022

Zipzap Blog 2

Zip-Zap Collaboration for Winning Ideas

Wednesday, June 8, 2022

How we use our Zip-Zap online brainstorming tool in Consumer Insight Workshops, in Creative Hothouse meetings, for Zoom Brainstorming, or to quickly screen mini-concepts and claims with target consumers.