Our Blogs and Updates

Looking for better ways to be more creative with your teams?  Take a look at some of our blogs and "top-tips" on how to generate, refine and identify winning ideas and claims that will drive growth of your business. Get in touch if you want to know more.

New 2024 Features for Zip-Zap Ideas®

Wednesday, February 8, 2023

Winning Ideas Made Simple

New 2024 Features for Zip-Zap Ideas®

Wednesday, February 8, 2023

Check out six new features for Zip-Zap Ideas®, our agile online collaboration tool used by leading brands to build a pipeline a winning insights and ideas.

More Examples of Winning Claims

Monday, December 18, 2023

Great Claims

More Examples of Winning Claims

Monday, December 18, 2023

Take a look at five more strong examples of winning claims; a compelling and memorable promise about the benefits of a brand or individual product.

How to Build a Pipeline of Winning Ideas

Tuesday, November 28, 2023

Pipeline Of Winning Ideas

How to Build a Pipeline of Winning Ideas

Tuesday, November 28, 2023

Check out five steps that we normally follow to help leading brands generate, refine and identify a pipeline of winning ideas, concepts and claims.

Six Simple Workshop Ice Breakers

Monday, October 31, 2022

Icebreakers

Six Simple Workshop Ice Breakers

Monday, October 31, 2022

Don't be fooled by the cute puppy! If you are running a workshop and want to break-the-ice, check out six simple icebreakers to use with your team.

How to Identify Winning Ideas and Claims

Friday, September 29, 2023

How To Identify Winning Ideas

How to Identify Winning Ideas and Claims

Friday, September 29, 2023

Check out some top-tips to consider when testing the appeal of different ideas or claims, to identify the ones with greatest potential to grow a business.

How to Own a Compelling New Claim?

Tuesday, August 29, 2023

Johnson's Baby2 Copy

How to Own a Compelling New Claim?

Tuesday, August 29, 2023

Winning claims are a compelling way of communicating the benefit of your product, but how can you own the claim for your brand?

Our Freshest Formula For Even More Kisses

Thursday, July 27, 2023

Fresh Formula For More Kisses V3

Our Freshest Formula For Even More Kisses

Thursday, July 27, 2023

Check out this nice case study for how a change of focus and a deeper insight can be used to inspire a winning claim and a new on-pack design.

Better Workshops for New Ideas

Friday, June 30, 2023

Workshop Top Tips X 6 (1)

Better Workshops for New Ideas

Friday, June 30, 2023

As firms look to encourage more F2F team workshops, here are five quick reminders to ensure that you get the most from theses meetings.

Six Simple Idea Generation Techniques

Wednesday, May 31, 2023

Simple Idea Generation Techniques

Six Simple Idea Generation Techniques

Wednesday, May 31, 2023

Check out these six super simple idea generation techniques that you can use to generate fresh ideas linked to agreed innovation objectives.

Key Elements of a Deeper Insight

Tuesday, April 25, 2023

Deeper Insights 3

Key Elements of a Deeper Insight

Tuesday, April 25, 2023

Looking to identify deeper insights that will inspire the creation of compelling new product concepts or claims? Consider the following five key elements.