Our Blogs and Updates

Looking for better ways to be more creative with your teams?  Take a look at some of our monthly blog posts and "top-tips" on how to generate, refine and identify winning ideas and claims that will drive growth of your business. Get in touch if you want to know more.

Defining the Focus for Winning Claims

Friday, June 21, 2024

Focus For Claims

Defining the Focus for Winning Claims

Friday, June 21, 2024

Want to generate some winning claims for your brand or business, but not sure where to start? Take a look at five thoughts to consider.

Working With Creative Thinking Consumers

Friday, May 17, 2024

Creative Consumer

Working With Creative Thinking Consumers

Friday, May 17, 2024

Check out a few reminders and top-tips on how best to develop and refine new ideas and concepts with creative thinking consumers.

Better Workshops for Winning Claims

Wednesday, April 17, 2024

Funnel Of Winning Ideasl (1)

Better Workshops for Winning Claims

Wednesday, April 17, 2024

This month's blog post shares a few reminders on how to run better workshops to generate stronger and more compelling claims for your brand.

Five Cute Ways to Find a Winning Name

Wednesday, March 13, 2024

Finding New Names

Five Cute Ways to Find a Winning Name

Wednesday, March 13, 2024

Sorry we don't offer a baby naming service, but keep reading if you are looking for a more compelling name for a new product or a new technology.

New Features for Zip-Zap Ideas® 2024

Thursday, February 15, 2024

Winning Ideas Made Simple

New Features for Zip-Zap Ideas® 2024

Thursday, February 15, 2024

Take a look at six new features for Zip-Zap Ideas®, our agile online collaboration tool used by leading brands to build a pipeline a winning insights and ideas.

More Examples of Winning Claims

Monday, December 18, 2023

Great Claims

More Examples of Winning Claims

Monday, December 18, 2023

This blog showcases five more examples of winning claims; a compelling and memorable promise about the benefits of a brand or individual product.

How to Build a Pipeline of Winning Ideas

Tuesday, November 28, 2023

Pipeline Of Winning Ideas

How to Build a Pipeline of Winning Ideas

Tuesday, November 28, 2023

Check out five steps that we normally follow to help leading brands generate, refine and identify a pipeline of winning ideas, concepts and claims.

Six Simple Workshop Ice Breakers

Monday, October 31, 2022

Icebreakers

Six Simple Workshop Ice Breakers

Monday, October 31, 2022

Don't be fooled by the cute puppy! If you are running a workshop and want to break-the-ice, check out six simple icebreakers to use with your team.

How to Identify Winning Ideas and Claims

Friday, September 29, 2023

How To Identify Winning Ideas

How to Identify Winning Ideas and Claims

Friday, September 29, 2023

Check out some top-tips to consider when testing the appeal of different ideas or claims, to identify the ones with greatest potential to grow a business.

How to Own a Compelling New Claim?

Tuesday, August 29, 2023

Johnson's Baby2 Copy

How to Own a Compelling New Claim?

Tuesday, August 29, 2023

Winning claims are a compelling way of communicating the benefit of your product, but how can you own the claim for your brand?