Our Blogs and Updates

Looking for better ways to be more creative with your teams?  Take a look at some of our monthly blog posts and "top-tips" on how to generate, refine and identify winning ideas and claims that will drive growth of your business. Get in touch if you want to know more.

Build a Pipeline of Winning Innovation

Tuesday, March 18, 2025

Innovation Pipleine

Build a Pipeline of Winning Innovation

Tuesday, March 18, 2025

An update on the 5-steps that we follow to help leading brands build a stronger pipeline of winning concepts and claims.

Your 2025 Focus for Winning Innovation

Monday, January 20, 2025

Balls 127X203

Your 2025 Focus for Winning Innovation

Monday, January 20, 2025

If you are looking for new product ideas or fresh claims for your business in 2025, read our six top tips to define the right focus for winning innovation.

Three Example Product Concepts With AI

Monday, December 23, 2024

Mens Shaving

Three Example Product Concepts With AI

Monday, December 23, 2024

Building on our November blog post, take a look at three example concepts that we have developed with AI and our Zip-Zap Ideas® platform.

Can AI Find Your Brand's Next Big Idea?

Tuesday, November 26, 2024

Gillettte Warm Shave

Can AI Find Your Brand's Next Big Idea?

Tuesday, November 26, 2024

Can AI replace the need for traditional front-end innovation research? Check out our early thoughts for how AI could help a brand like Gillette.

Develop Winning Ideas with Virtual Teams

Wednesday, October 16, 2024

Virtual Innovation

Develop Winning Ideas with Virtual Teams

Wednesday, October 16, 2024

Read our "Top-Tips" on how to run more effective front-end innovation projects to develop winning ideas and claims with virtual teams.

Five Consumer Compelling Claims

Wednesday, September 4, 2024

More Wnning Claims

Five Consumer Compelling Claims

Wednesday, September 4, 2024

If you are looking for more compelling claims for your brand or a new product, check out five more great examples of winning claims picked by our team.

Creating a Culture for Winning Innovation

Tuesday, July 23, 2024

On The Beach July 2024

Creating a Culture for Winning Innovation

Tuesday, July 23, 2024

As innovation teams head to the beach, it might be worth reflecting on steps you can take to create a culture for winning innovation within your own organisation.

Defining the Focus for Winning Claims

Friday, June 21, 2024

Creative Focus

Defining the Focus for Winning Claims

Friday, June 21, 2024

Want to generate some winning claims for your brand or business, but not sure where to start? Take a look at five thoughts to consider.

Working With Creative Thinking Consumers

Friday, May 17, 2024

Creative Consumer

Working With Creative Thinking Consumers

Friday, May 17, 2024

Check out a few reminders and top-tips on how best to develop and refine new ideas and concepts with creative thinking consumers.

Better Workshops for Winning Claims

Wednesday, April 17, 2024

Funnel Of Winning Ideasl (1)

Better Workshops for Winning Claims

Wednesday, April 17, 2024

This month's blog post shares a few reminders on how to run better workshops to generate stronger and more compelling claims for your brand.