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A specialist idea generation and product innovation agency

Deeper Insights and Trends | Compelling Claims | Winning Product Concepts | Marketing Activation Ideas

Our Approach for Winning Ideas

Ideas First® is a specialist idea generation and product innovations agency. We work globally with leading brands, using different innovation tools and an insights-driven approach, that is proven to generate winning product ideas and compelling new claims.

Projects are supported by our team of Creative Agents, Trend Scouts, Creative Facilitators, Copy Editors and Artists. Since 2008, we have been using our online platforms, virtualHOTHOUSE® and Zip-Zap Ideas®.

Our Programs for Winning Ideas

We offer our clients a range of agile innovation programs that can be tailored to generate and identify a pipeline of winning concepts and claims. Projects can be supported by our team of Trend Scouts, Creative Agents and Copy Editors, together with Zip-Zap Ideas®, our powerful online collaboration tool.

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Winning Ideas and Claims

We help leading brands develop winning ideas and claims with a focused insights-driven approach, supported by Trend Scouts, Creative Agents, Copy Editors and Zip-Zap Ideas®.

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Finding Deeper Insights and Trends

Our team of Insight Agents and Trend Scouts use a variety of techniques to gather, refine and identify deeper insights and trends that are linked to agreed innovation objectives.

Concept Development Workshops

Consumer Innovation Labs™

We run 1-day Consumer Innovation Labs™ with Creative-Thinking Consumers to refine and develop ideas and concepts linked to agreed insights and innovation objectives.

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Online Brainstorming Workshops

Designed for virtual teams, we run fun and interactive online brainstorming workshops using Zip-Zap Ideas® and Zoom®, as we inspire teams to generate and evaluate early Ideas.

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Creative Agents and Copy Editors

Our team of Creative Agents and Copy Editors help leading brands to develop and refine new ideas, claims and concepts prior to fastSCREEN™ concept testing.


fastSCREEN™ Concept Testing

Our fastSCREEN™ panels use Zip-Zap Ideas®, for fast and cost-effective way to screen insights, mini-concepts and claims with target consumers in key global markets.

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Ideas Hothouse™ Workshops

Our Hothouse™ workshops inspire cross-functional teams to generate and develop new ideas with support from artists, creative agents and target consumers.

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Fast-Track Insight Brainstorming

We use Zip-Zap Ideas® to run fast-track insight brainstorming projects to quickly identify fresh insights that can be used to inspire winning innovation.

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Creative Facilitation Training

Our creative facilitation training provides delegates with skills, confidence and a "tool-kit" to step-change how they can inspire their own teams to develop new and stronger ideas.


Zip-Zap Ideas® Virtual Innovation

Zip-Zap Ideas® is our smart online brainstorming tool that provides a fast and effective way for teams to develop and evaluate new insights and concepts with target consumers.