Ideas First® is a specialist idea generation and claims innovations agency. Our team and global network of creative agents and trend scouts use a range of creative tools and techniques that are proven to help leading brands generate a pipeline of winning insights, concepts and product claims linked to agreed innovation objectives.

All projects are run using our agile online innovation tool called Zip-Zap Ideas®; with advanced features to build and identify winning insights and ideas linked to a specific innovation challenge. Watch the video to see how we work, or keep scrolling to review our different programs for winning concepts and claims.