Your Challenge?

Our Solutions

Looking for New Insights?

Consumer insights are a key foundation for innovation and new concept development. You may have lots of consumer data, however, do you have deep insights, and is there agreement as to which insights will best drive ideation activities? You may also want to exploit the knowledge and talent of local marketing teams in this important process.

Insights Hothouse™

A dynamic process to generate, refine and confirm key consumer insights that can be used to drive innovation in specific opportunity areas. The process uses workshops and on-line tools to exploit existing knowledge combined with inputs from consumer closeness sessions and consumer observations.

Looking for New Claims?

A winning claim is one memorable and compelling thing that you can say about the benefits of your product. Used in advertising, winning claims can be a fast and cost effective way of transforming the positioning and appeal of your products. However, you may need a more creative process to help identify the best claims to use.

Claimstorming Hothouse®

A high energy 1-2 day workshop that focuses claim generation efforts against specific benefits and opportunity areas. The process can also be run in combination with the on-line virtualHOTHOUSE® tool to maximize the input from a broader team. Leading claims are refined with immediate consumer feedback ahead of formal testing.

Need a Pipeline of New Product Ideas?

Successful brands and companies have a continuous pipeline of new products and services to either drive growth or simply to maintain current market share. This requires a progressive attitude to develop ideas in line with market needs and consumer trends. How strong is your pipeline for the next two to three years?

New Products Hothouse™

A structured and focused brainstorming process that helps innovation teams to confirm key consumer insights, and then to use these insights to generate winning ideas and concepts for new products or services. Run over 2-3 days, the approach normally involves immediate consumer feedback to fine tune and refine winning concepts.

Innovation Teams in Different Locations?

You may have innovation teams who are based in different locations or you are looking for new ways of involving more people in the innovation process to exploit the creative powers of local marketing teams. However, traditional style innovation meetings can take time to put together and they can hit restricted travel budgets.

virtualHOTHOUSE®

A new on-line innovation tool that is designed to improve the way multi-location teams generate and evaluate early insights, product ideas or claims. The process is fast and effective although each event can be tailored in a number of different ways. Options are available to involve trend scouts, external idea agents and creative consumers.

Insights and Ideas from a Wider Team?

You might be looking for a quick, fun and simple way to get insights and ideas from a broader team, business partners or from creative consumers, as a valuable input to an internal brainstorming workshop that you are planning. However, you would like the insights and ideas to be focused on specific business objectives.

insightsBOX™ and ideasBOX™

Two new on-line tools within the virtualHOTHOUSE® process that make it even easier to capture insights and ideas from a wider team, especially from external partners or from creative consumers. New insights and ideas are captured against agreed innovation objectives, are then themed and refined, before final on-line evaluation.

Need to Step Change Retail Innovation?

You may have launched a new product or you are simply looking for creative new ways of driving innovation at point of sale. You may also be looking for new ways of step changing your performance and relationship with a leading retail partners – to add value and drive category growth of priority products or services.

The Shopper Hothouse™

The Shopper Hothouse™ is a fun and creative way of bringing together cross functional marketing and sales teams to generate ideas and action plans that will drive growth at store level. Run over 1-2 days, the focused process is also designed to be used in partnership between suppliers and their leading retail partners.

Fresh Thinking from Creative Consumers?

You may have a strong innovation team but feel that some fresh and alternative thinking would provide valuable input to the creative process against specific innovation objectives. You would like to have this input from key markets in a fast and effective way, and you might also like members of your team to take part in this work to help co-create new insights and ideas.

Consumer Innovation Labs™

Kick start an innovation process with alternative insights and ideas from creative consumers in key markets. Lab sessions run for 5-6 hours using our virtualHOTHOUSE® on-line tool. Client teams can join the process on-line and labs remain open for 2-5 days, before our researchers and copy editors theme, merge and refine outputs ahead of final on-line evaluation.

Need to Bring Great Ideas to Life?

You may be sitting on a number of great insights, ideas or concepts that have been generated from recent innovation projects. But, you may also feel that their wording needs to be more polished, professional and focused to enhance the way they are "sold internally" and to enhance their appeal for external consumer testing.

The Idea Illuminator™

Ideas First can help bring ideas to life with professional writers and artists to upgrade the way ideas are written and presented. We take your early insights and ideas and refine them into more robust concepts, either with or without drawings. This service can also be combined into an on-site, one-day "Idea Building" workshop.

Want to Improve Your Creative Talents?

You may work for a company that is full of talented and creative people. However, you know that a few extra skills and techniques could really transform the way your teams approach the day to day challenge of innovation. You may also want to make creativity and innovation a more central part of your company’s daily culture.

Idea and Insight Training

Ideas First offer a number of different training programs to provide individuals with the tools, techniques and confidence to run their own innovation projects. We run 1 day courses covering creative facilitation, insight generation and concept writing. A full 3 day "Train the Trainer" program is also available linked to the Shopper Hothouse™ process.

Want a Database of Insights and Ideas?

You may be in a business with many brands that constantly require new insights and new ideas to drive growth or simply to maintain market share. Despite having run a number of innovation sessions in the past, you don’t have an easy and effective way of managing and accessing this important information.

On-Line Innovation Tools and Databases

Ideas First® has expertise in designing and developing online innovation tools and databases. We currently use our virtualHOTHOUSE® tool on all our projects to help client teams capture, refine and database new consumer insights and ideas. These databases are then used to drive ongoing concept development and business innovation.