Contact ideasFIRST® - The Innovation Specialists

Please contact Michael Simpson, an Innovations Specialist who founded Ideas First® in 2000 to help unlock the creative talents of large organisations to generate business-winning insights, ideas, claims and concepts. Please complete the form below for more information about the different innovation programs that we currently run:

Running projects to support marketing teams to generate and identify key consumer insights that can be used to drive innovation.
Leading projects to help internal teams generate and refine breakthrough ideas, claims and concepts for new products or services.
Running a flexible combination of on-line and face-to-face projects to maximize the creative talents of diverse innovation teams.
Partnership projects to help support retail and category innovation between large companies and their key retail customers.

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virtualHOTHOUSE®

Click the link below to learn more about the virtualHOTHOUSE®, a powerful new on-line tool that improves the way innovation teams can generate new insights and ideas.

Case Studies

New Ideas in Vision Care

During the last four years we have run seven ideation projects for a leading global vision care brand, including insight confirmation and claimstorming projects in Asia and Europe that used on-line innovation tools. Two recent projects used our standard claimstorming process to help core innovation teams confirm key consumer insights...

Articles 23/02/2012

Innovation with Retail Customers

We have developed a process called the Shopper Hothouse™ that brings together suppliers and their retail partners to drive category innovation. We provide training in the process and have supported 40 projects with leading retailers such as Tesco, Carrefour, Boots and Wal-Mart. The attached PDF contains a few “hints” on running a successful customer innovation session.