Welcome to Ideas First®

Ideas First® is a specialist idea generation and product innovation agency. We work world-wide with leading companies to develop business building insights, ideas, claims and new product concepts. We offer a range of different product innovation and idea generation programs that help to focus and unlock the creative powers of innovation teams. Created in 2000, Ideas First® have run over 200 innovation projects in 23 different countries, and our results-driven approach has helped our clients to generate over 400 winning business concepts and over 140 market launches to date.See More

Product Innovation to Grow Your Business

Ideas First's mission is to help large consumer-focused organisations generate and develop innovative new ideas and concepts, for new products or services, that deliver real business results. We have extensive product development and commercial innovation experience from our work with companies such as Johnson & Johnson, Procter & Gamble, Reckitt Benckiser, Novartis, Baxter Healthcare, Mars, Arla Foods, Tesco, Wal-Mart, Shell, Boots and Cadbury.See More

New Insights, Product Ideas, Claims and Concepts

We run eight different idea generation programs including creative consumer workshops; focused Hothouse™ events for new product ideas; our Claimstorming process for compelling new product claims; the Shopper Hothouse™ to drive category innovation; online innovation workshops to develop ideas and insights with larger teams; creative facilitation training; professional concept development; and building insight and idea databases. See More

Online Brainstorming and Creative Consumers

In 2009, Ideas First® launched a new online innovation tool called the virtualHOTHOUSE®. This powerful online brainstorming tool helps large organisations to improve the quality of business building ideas by involving larger innovation teams. The tool is also used to support our Consumer Innovation Labs™ where creative consumers are taken through a focused process to generate and develop new insights and new ideas.See More

virtualHOTHOUSE®

Click the link below to learn more about the virtualHOTHOUSE®, a powerful new on-line tool that improves the way innovation teams can generate new insights and ideas.

Case Studies

New Claims for OTC Drugs

In the last 12 months, Ideas First® has run two global claim generation projects for two different consumer drugs brands in the “Over the Counter” category linked to heart health and pain management. The objectives of both projects was to generate, refine and evaluate more compelling product claims that could be used in key markets today, as well as to build a pipeline of claims for future R&D development....

Articles 27/01/2012

The Future of Innovation

How will "Smart Companies" generate new insights and ideas in the future? This article was a contribution for a book called “The Future of Innovation”, a compilation of articles and contributions by academics and innovation practitioners. Download the attached one page PDF article to read a few thoughts on how leading organisations innovate during an economic downturn.